Masterclass Presented by
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Paula’s strategic expertise encompasses 17 years spanning London, New York, Shanghai, Portland, Sydney, Tokyo and Melbourne, with an emphasis on the development of youth and sports brands. She recently joined forces with Idris Elba as his Chief Marketing Officer and launched ALIEN BABY, a creative studio of a different kind, where she led the impactful ‘Don’t Stop Your Future’ anti-knife crime campaign, driving a major legal change in the UK. Before this, Paula was Head of International Strategy at Uncommon Creative Studio, working with global brands like Peloton, Jordan and Pinterest. However, much of her career was dedicated to Nike. At Wieden+Kennedy Portland, she led Nike’s global strategy after shaping its regional direction in Greater China and EMEA. Her eight-year tenure saw her play a key role in award-winning campaigns like ‘Nothing Beats a Londoner’ and ‘You Can’t Stop Sport’, the latter earning an Emmy for its creative and cultural impact.

Paula Bloodworth
Co-Founder, Alien Baby with Idris Elba

David Ohana is Chief Communications and Marketing Officer at the United Nations Foundation where he leads global communication and engagement strategy. He has worked in advertising, production, branding and social impact for more than two decades, harnessing the power of some of the world’s most influential individuals and organizations – from Beyoncé to Ban Ki-moon — to reach billions, raise millions, and help change attitudes. He is a globally experienced marketing and strategic communications leader who has led impactful partnerships and campaigns across the United Nations and private sector. Formally a creative with Saatchi & Saatchi, David joined the UN in 2008. As Chief of Brand Building at UNICEF, David managed UNICEF’s Brand, Campaigns, Events and Goodwill Ambassador teams, along with the global rebranding of the organization. Prior to this, David worked as the content producer for United Nations Secretary-General Ban Ki-moon, and as Head of Film and Special Projects for the UN’s humanitarian arm, OCHA, producing content around the world from North Korea, to Niger, to the Polar Ice Rim. He has produced and directed path-breaking advocacy, awareness and fundraising projects with influencers including Charlize Theron, George Clooney, Shakira, David Guetta, Hugh Jackman and Beyoncé (their collaboration for World Humanitarian Day reaching over a billion people in 2012). Most recently, as Global Head of Marketing, Brands & Campaigns for Minderoo Foundation, David wrote and produced Molly’s TED Talk on childhood brain development, delivered by a 7-year-old, which become the most viewed TED Talk in the world in 2021. David has received over two dozen international film and advertising creativity and effectiveness awards, including Cannes Lions, One Show and consecutive MTV Music Video Award nominations. At age 24, he was named Young Australian of the Year for Community Service by Prime-Minister John Howard and awarded a Centenary Medal for his cause-based communications work in Timor-Leste. He is a guest lecturer at NYU and has been interviewed on CNN, The Today Show and China Global on the work of UNICEF and the United Nations.

David Ohana
Global Chief Communications and Marketing Officer, United Nations Foundation

Located in the mighty Pacific Northwest, Aaron Draplin of the Draplin Design Co. proudly rolls up his sleeves on a number of projects related to the Print, Identity and Illustration categories. He makes stuff for Chris Stapleton, Coal Headwear, Union Binding Co., Richmond Fontaine, Esquire, Nike, Wired, Dinosaur Jr, Timberline, Chunklet, Eaux Claires Music Festival, Tenacious D, Incase, Sub Pop Records, Fender Guitars, Marc Maron, Cobra Dogs, Jack White, Old 97s, Drive-By Truckers, Jason Isbell, Nixon Watches, Bernie Sanders, Patagonia, Target, Adobe, NASA/JPL, John Hodgman, Timex, Ford Motor Company, Rumpl, Smith Optics and even the Obama Administration, if you can believe that. He’s traveled the world telling his story, with over 475 speaking fiascos under his belt and counting! He co-created Field Notes with his older brother Jim Coudal, and their memo books are sold in over 2,500 stores worldwide, with limited-edition special editions shipped quarterly to a booming subscriber list. His eight Skillshare classes are raging along, teaching kids all over the world. His first book titled Pretty Much Everything came out on May 17, 2016 on Abrams Books, which incredibly, is in its 14th printing! The roster of DDC Merch is up to 400-ish products and growing! You’ll see those goodies at DDC merch tables from the world over, or in his online shop at draplin.com! He pride himself on a high level of craftsmanship and quality that keeps him up late into the wet Portland night. He owes it all to his parents. Really.

Aaron Draplin
US Graphic Designer, Entrepreneur, Author