Australia has world- class incentives and infrastructure, and is uniquely placed to lead the way globally in this rapidly expanding market as a powerhouse of the southern hemisphere. Our First Nations communities have 65,000 years worth of stories to tell.
Collaborating with our natural neighbours in Asia and forging new partnerships with other parts of the world will place us in as strong a position as possible amid global power restructuring. Disruption is happening, and relationships are key to making it work.
Wherever you’re from, we’ll see you, and your story, in Cairns.
10:00 - 10:45
Australian content that has cut through in different territories, from daytime soaps to Cannes winners, is a torchbearer. How does Australia as a tourist destination both feed and benefit from the screen, and how can the tourism sector influence the incentives as they mature in the current global market restructuring and the L.A. contraction. How do we understand how we are viewed overseas and how do we measure real connection and generate data.
10:45 - 11:15
Celebrating the power of popular screen consumption for good. In the past century blockbusters would often have a moral message hidden in the drama. Nostalgia has re-entered the cultural conversation and in an era of permanent crisis and digital overload, audiences are gravitating towards two ends of the spectrum- the familiar retro aesthetics, reboots, and stories that echo a time when narratives felt clearer and more human, and then on the other side, horror and true crime is more popular than ever. How can the rise in catalogue- viewing both in cinemas and on screen be treated as a signal for creators today, and can filmmakers and brands combine to save the world?
11:15 - 11:45
11:45 - 12:15
Join us for a yarn with these giants from behind the camera. They've worked across film, commercials, and PSAs, picking up awards and recognitions all over the world while they're at it. Settle in for tales of lore from Hollywood and a lot closer to home, and where this mob see the world of brands and screen heading.
1:50 - 2:20
The screen has always been a paradise for marketers, from destinations to placing a product, but now as traditional advertising models collapse, brands are turning into screen commissioners and even studios. Directors are more comfortable than before to work on commercial and TV and film work concurrently, fashion runways are turning into cinemas, and what is and isn't an ad is up for debate. From weaving product into narrative, to upfront financing and production, there's a lot of exciting possibilities, and we ask if brands are now bridging more than just the gap.
2:20 - 2:50
If you haven't got the numbers, you haven't got anything. Australia sits in the middle of culture waves that come from both the US and Asia, so we dive into it. Demographic tendencies are changing as parents take up the habits of their kids, not the other way round, and middle-aged people are watching more and more long form on YouTube. Find out where the eyes and the dollars are going, and how the TV distribution landscape and scripted commissioning is evolving across the world.
2:50 - 3:20
3:20 - 3:50
Storytelling isn't all meet-cutes and vampire movies. From frontline news, to longer form current affairs and journalism, and through to documentaries, the appetite for the stories that count is still tracking high, and is maybe more urgent than ever. We hear from those asking the questions and those creating the visuals about what it takes to get a powerful story to land, even when the going gets tough.
3:50 - 4:30
Commissioning can be driven by data or gut feeling, but the bottom line is distribution. Marketing budgets can be sky high and fail, or cut through with very little. Series like Heated Rivalry finds its own audience, and as Esther Perel said, may even provide a "corrective experience." Is it intuition, or do we need more sophisticated ways of understanding who wants what. What does the creator economy and emergence of new platforms have to teach us- and is it possible to leverage adlands marketing expertise into the screen.
SPONSORSHIP
Hoda Alzubaidi – General Manager & Publisher
Haley Janssens – Sales & Partnerships Manager
EVENT
Vanessa Rolfe – Managing Director, Client Services
Nancy Hromin – Lead curatorial and Owner/Director
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