Tom Martin, Partner and co-CCO at Special Group Australia, is renowned for his role in numerous highly successful campaigns. His impressive portfolio includes Four’N Twenty's Magic Salad Plate, Cricket Australia's Big Warnie, Guide Dog Australia’s Support Scent, Tourism Victoria's Remote Control Tourist, Pedigree's K9FM, controversial interactive film Stop The Horror and the NAB ‘Break Up’ Campaign, which turned the banking world on its head and won the first Cannes Grand Prix for a bank in 30 years.

Since being a partner at Special Group, Tom has played a pivotal role in creating groundbreaking projects such as the Uber Eats Australian Open Ambush, Tourism New Zealand's Good Morning World, 3 Super Bowl campaigns including Uber Don't Eats and most recently the Virgin Australia Middle Seat Lottery. The Uber Eats Australian Open Ambush was recognised for its innovative approach to sports sponsorship, and was the most awarded Australian campaign at Cannes in 2019. Good Morning World was voted the world's most effective campaign in the Global Effies: Multi-region Competition and Special Group has even been honoured as 'Global Creative Agency of the Year' by Campaign UK.

As a creative leader, Tom's daily task is to judge what it takes for an idea to be truly unique, what it takes for an idea to really resonate with people and deliver effective results in the face of the world’s cold commercial realities