Toby Harrison is CSO and Consulting Lead for Ogilvy AUNZ. Since joining in 2016, Toby has been responsible for developing all strategic output for the agency and shaping the effectiveness of the work for his clients.   With over 25 years experience, Toby has become one of the world’s most decorated strategists for effectiveness.  As head of planning at adam&eveDDB, he led the agency to an effectiveness agency of the year award, whilst also securing an Effectiveness Grand Prix.  Since joining Ogilvy, the Australian office has become the #2 most effective agency in the world and has been named Asia Pacific’s effectiveness agency of the year multiple times.

Deeply passionate about brands, business and culture, Toby is also equally excited by country music and the biffo of old-school rugby league.