CMO at DiDi Australia and New Zealand
Tim leads marketing at rideshare challenger brand, DiDi, where he has been responsible for delivering one 2025’s most discussed and debated marketing campaigns – if you’ve seen it, you certainly won’t have forgotten it! Since joining DiDi in early 2024, he has brought an irreverent and distinctive approach to marketing the brand which has led to significant growth for the business across Australia and New Zealand. With almost two decades of experience across the UK and Australia, he continues to bring a passion and skill for helping brands stand-out and grow in highly competitive markets.
The boldest ideas don’t live in the obvious. They thrive in the strange, unexpected spaces where imagination runs wild. This session brings together a renowned visual artist and film director, a bold marketer, a self-professed “weirdism” inventor and a vampire novelist to explore how fantasy uses tension, suspense and the uncanny to captivate audiences. Discover how subversion, mood and playful rule-breaking can spark emotional impact, inspire storytelling and push brands beyond the safe and predictable.
Live music in Australia is evolving, with large-scale festival cancellations – How are fan demands changing? In this session, we’ll explore insights from ‘The New Gig Economy’ study by BRING – Universal Music for Brands. We'll hear from top marketers alongside rising pop star Charley on what today’s music fans are demanding and how brands can tap into a changing live music culture. We’ll explore the fan-first experiences that matter and what’s next for live music and brand partnerships. To close out the day, Charley will treat us to a special live performance.
