What's A 'Poor' Marketer to Do?

Marketers face constant pressure to balance brand and performance, reach and targeting, innovation and efficiency. With limited budgets and conflicting advice, knowing where to invest can be challenging. This session brings clarity through proven, evidence-based principles on how brands compete and grow, and what truly drives effectiveness. Following a keynote, Ehrenberg-Bass Institute Professor Rachel Kennedy will join leading marketers for a dynamic panel exploring how evidence, creativity and real-world execution combine to build brands that grow faster, last longer and outperform the competition.