General Manager, Coles 360
Tiffany Chen is the General Manager of Coles 360, Coles Group’s retail media business, where she is leading the next phase of growth, innovation and performance. She brings deep expertise in retail media strategy and execution, joining Coles after nearly a decade at global consulting firm McKinsey & Company. During her time there, Tiffany was a founding member of McKinsey’s Retail Media Network practice, supporting organisations around the world to build and scale high-performing retail media networks.
With a strong understanding of both the global and Australian retail media landscape, Tiffany is focused on advancing Coles 360’s capabilities, including enhanced measurement, scalable performance solutions and leading advertising offerings. Her leadership is instrumental in strengthening partnerships and delivering more effective ways for brands to connect with customers across the shopping journey.
Marketers face constant pressure to balance brand and performance, reach and targeting, innovation and efficiency. With limited budgets and conflicting advice, knowing where to invest can be challenging. This session brings clarity through proven, evidence-based principles on how brands compete and grow, and what truly drives effectiveness. Following a keynote, Ehrenberg-Bass Institute Professor Rachel Kennedy will join leading marketers for a dynamic panel exploring how evidence, creativity and real-world execution combine to build brands that grow faster, last longer and outperform the competition.
