Sophia Ward has spent the last decade mastering all aspects of partnerships. She began her career sourcing and servicing sponsors for major commercial sporting codes and charity organisations. Transitioning to the brand side, she now selects brand partners for large corporate companies, enhancing campaigns and finding new audiences and acquisition channels.

Sophia's experience includes managing large commercial portfolios and executing assets creatively for maximum impact. She has collaborated closely with prominent Australian sporting codes, including Red Bull Ampol Racing, Brisbane Broncos, Melbourne Storm, the National Basketball League, and Netball Australia. Her charitable collaborations include Lifeline, Mater Hospital, RizeUp Australia, and Youngcare, reflecting her dedication to impactful partnerships.

Sophia's partnership strategy focuses on two main areas: performance and brand. She ensures diverse portfolios that support foundational goals, securing long-term, successful partnerships.