Saurabh Singhal

Fractional CMO, KRSV Consulting

With over 24 years of marketing and commercial leadership experience across enterprise and retail sectors, I am passionate about driving the next phase of their growth for organisations.

Leveraging a unique combination of enterprise-tech, consumer-tech and financial services expertise I can bring a unique and global perspective and help build growth strategies for organisations looking to scale-up, monetise their customer base and extract the full potential of their tech investments.

I have experience across B2B and B2C marketing, MarTech and digital transformation. In combination with extensive experience in working across Asia (11 years), global and country roles.

An MBA in Marketing and Business Strategy from the prestigious Indian Institute of Management, Ahmedabad, and a Bachelor of Engineering in Electronics and Communications (Honors).

11:50 am - 12:20 pm

What Does Brave Look Like in B2B?

In B2B marketing, brand investment can take a back seat to lead gen as measuring its ROI is often thought to be more challenging. But should feels and emotional resonance outweigh features and more product-centric marketing? And what does bravery look like in B2B? Discover insights from industry leaders on how brands can find a balanced approach that boosts both reputation and results.

Saurabh Singhal

What Does Brave Look Like in B2B?

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