Global Head of Brand and Marketing, Boody
Global Head of Brand and Marketing at Boody, Australia's first B Corp certified underwear brand, loved in 15 countries worldwide. Recognised in the top 5% of B Corps.
Strategist, marketing leader and tenacious change-maker with 15 years’ experience planning and executing communications strategies for global brands in the UK and across APAC. Career portfolio spans PR, media buying, content, creative and technology disciplines across both B2B and B2C.
Is the increasingly rigorous application of marketing science in Australia the end of risk taking in the marketing mix? Or, is it the opposite, and the principles of marketing effectiveness actually require us to roll the dice on some of our decision making to deliver above expectation results?