Ralph is a world authority on effective audio advertising and sonic branding.

He started his career as an agency copywriter in London and quickly gravitated to audio, setting up specialist agency, Eardrum in 1990. Today, Eardrum is headquartered in Sydney and is the most awarded audio specialist advertising agency in the world.

His approach is centred around ‘relevant cleverness’ which ensures Eardrum’s campaigns cut through, generate sales and build brands. Put simply, Eardrum’s creative is the reason many national brands have the confidence to invest in audio.

In 2021, Ralph co-founded Resonance, a specialist sonic branding agency working with APAC’s largest brands. In the last two years Resonance has won over twenty awards for work with Samsung, Canva, Commonwealth Bank and The Australian Open.

In 2024, Ralph teamed up with podcast media specialist Andy Maxwell to create EarMax Media, an independent media agency. Their highly targeted media plans include niche independent shows and when combined with Eardrum’s trademark creative, campaigns generates maximum impact with minimum wastage.

Ralph’s innovative thinking is always underpinned with solid marketing strategy, and his deep knowledge of how to harness the power of music, voice and all things audio is legendary. This was confirmed when he was selected as one of the ‘advertising legends’ to serve as jury President at the 60th anniversary of the Cannes Lions Festival.

Twitter: @ralphvandijk