Professor, Ehrenberg-Bass Institute
Professor Rachel Kennedy is one of the founders of the Ehrenberg-Bass Institute for Marketing Science, which specialises in the discovery and dissemination of knowledge on how to grow brands.
Rachel ranks globally in the top 1% of advertising researchers and has been awarded a number of prestigious awards (e.g. Incorporated Society of British Advertisers award for the paper that best increases understanding of the way in which advertising works).
Rachel has been recognised as one of “Advertising’s Big Thinkers” by the Advertising Association (UK).
Rachel is a regular speaker on the global stage including at Cannes Lions, ARF conferences for WARC and others. She has decades of industry engagement across categories and markets, regularly working with and presenting to many of the world’s biggest advertisers and media players including Unilever, Mars Inc, Google, HSBC and many more.
Through the Institute’s sponsorship program, executive programs (How Brands Grow - Live!) and market research projects, Rachel helps embed evidence-based research into marketing practice.
Rachel’s role as Director (Product Development) sees her translating the Institute’s R&D into products and services for industry supporters.
Marketers face constant pressure to balance brand and performance, reach and targeting, innovation and efficiency. With limited budgets and conflicting advice, knowing where to invest can be challenging. This session brings clarity through proven, evidence-based principles on how brands compete and grow, and what truly drives effectiveness. Following a keynote, Ehrenberg-Bass Institute Professor Rachel Kennedy will join leading marketers for a dynamic panel exploring how evidence, creativity and real-world execution combine to build brands that grow faster, last longer and outperform the competition.
