Global Head of Brand Media Audible
Polly is currently Global Head of Brand Media at Audible, managing teams across 4 regions (APAC, EU, North America, LATAM). Polly is responsible for global brand media strategy and implementation across 12 countries, driving awareness and consideration of Audible. More recently Polly has also been appointed as Board Director for Audible Australia as well as hub lead for the Australia business. Polly also sits on the board of the AMAA whose main business in AiMCO – the Australian Influencer Media Council.
Polly started her career in advertising and has held senior marketing roles both agency and client side for over 15 years. Polly has experience across brand, customer, media, acquisition and marketing strategy with a passion for analytics.
Prior to joining Audible 5 years to lead Customer and Acquisition Marketing for Australia, Polly spent eight years at Foxtel in a variety of senior marketing and strategy roles, the most recent being General Manager of Media and Insights.
Polly has a passion for leading diverse teams, driving collaboration through matrixed organisations and commercial growth from the implementation of measurable marketing initiatives.
What does it take to drive global brand success? In this dynamic session, top media and marketing leaders share what it’s like to lead global strategies from the Asia-Pacific region. From navigating time zones and cultural complexities to influencing HQ decision-making, they’ll reveal the unique challenges and advantages of shaping global brand narratives.