Nikos Patiniotakis is the Head of Global Brand Development at Zespri International, the world’s largest kiwifruit marketer and one of the top fruit brands across key markets globally, based in Singapore. He has extensive experience in brand development, strategy, portfolio management and innovation across B2B and B2C sectors. He has successfully executed brand strategies for top global brands. His career spans local, regional, and global roles in 4 countries and two continents, at Unilever Food Solutions, and currently at Zespri. He is a firm believer in a brand’s responsibility to create value across its ecosystem by doing well and doing good, especially for food brands, which have a crucial role in improving the health of people, communities and planet.