Nick Smithwick

Nick Smithwick

Retail Media Partnerships Manager, David Jones Amplify

Nick Smithwick is an experienced media professional currently serving as Retail Media Partnerships Manager at David Jones Amplify, the department store’s retail media arm. In this role, he drives strategic brand partnerships and innovative advertising solutions across in-store and digital channels. Nick is also a member of the IAB Australia Retail Media Working Group, contributing to the development of industry standards and best practices. With a strong background in media sales and digital marketing spanning two decades, he plays a key role in advancing David Jones' retail media offering and helping brands connect with premium Australian audiences.

3:00 pm - 3:30 pm

Future-Proofing Brands

Building a brand that stands the test of time requires forward-thinking strategies and innovative approaches. From retail media power moves to TV ad debuts, this session delves into the moves brands of all shapes and sizes are making today to ensure their brands remain relevant, resilient and ready for the future.

2:45 pm - 3:15 pm

Driving Retail Media Maturity: From Inception to Impact

Retail media is rewriting the playbook and this session holds up a mirror to the buzziest part of the industry right now. It’s not just about what retailers are building, but how brands and agencies fit into the transformation. From navigating internal politics to proving value beyond impressions, we’ll unpack the real dynamics at play. Trust, timing, and cross-functional alignment are the new power moves. Expect sharp insights, honest reflections and a challenge to rethink your role in shaping this dynamic media ecosystem.