Vice President Brand ANZ, American Express
For over 20 years, Naysla has been creating meaningful connections that unite brands with their customers, partners and communities to create long-term advocacy.
She is passionate about fostering innovation and building loyalty through customer insights and data, developing strategic partnerships and continuously challenging the status quo.
Naysla and her team have successfully created some of the most recognised and memorable partnership events for American Express in Australia. These include American Express principal partnership of the Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride, American Express delicious. Month Out, Amex Music Backers, American Express Vogue Fashion Night In/Out, American Express Open Air Cinemas and the American Express Airport and Entertainment Lounges to name a few.
Naysla is a passionate advocate of Diversity and Inclusion, she is the Co-Executive sponsor of Amex’s Women Interest Network, leads all efforts towards elevating marketing practices to remove stereotypes and showcase a realistic Australia and is an active member of the Mental Health and Pride networks.
Naysla sits in the board of Redfern Legal Centre which is a valued Amex community partner, where she shares her expertise to support Redfern Legal centre’s vision to enhance access to justice and uphold human rights through the provision of holistic and accessible legal support to disadvantaged communities.
Naysla was born in Colombia but has lived across the world; her family takes top priority and Naysla ensures she has time to be with her husband Jon and her young daughter Isabella.
In this fun and informative session, we dive into the world of creator and brand partnerships to uncover what makes them truly successful. From the science of brand-influencer chemistry to raw, real-world examples, this dynamic panel is not to be missed.