General Manager Marketing, Bupa
Naomi is a rare blend of experience, empathy and optimism. She is a natural leader and well-respected marketing executive with over 20 years of experience across a range of industries including financial services, retail and energy.
Passionate and energetic, the customer is always core to her thinking and she is motivated to bring the best out of her teams and the best out of the businesses through driving positive cultural change to enhance productivity.
Naomi has a demonstrable track record of developing and transforming brands to find success. She has strategic experience launching new products and services and building go-to-market strategies that deliver results. Digitally savvy, data focussed and outcome-oriented, she specialises in building and running teams across the entire value chain known for their commercial capability.
Leading brands are turning accessibility from a checkbox into a core marketing strategy, unlocking massive untapped value. This dynamic panel explores how inclusive content is driving customer engagement, with lessons from landmark work such as BUPA's 2024 Paralympics campaign. Discover why brands that prioritise accessibility aren’t just doing good—they’re gaining a competitive edge. Learn the key strategies, innovations and metrics that make inclusive marketing a must-have for future success.