Managing Partner, Wired
An award-winning senior marketing professional and agency owner, Michelle founded Magnum & Co in 2005, achieving remarkable success in building the business into a multi-million-dollar independent before successfully selling in October 2021.
In 2016, Michelle recognised the immense growth potential in digital marketing and made the strategic decision to invest in WiredCo.
WiredCo. is now recognised as one of Australia’s leading independent ‘Brandformance’ agencies, and Michelle has played an active role in delivering incredible business success and growth.
Wired was recently named Employer of the Year 2025 at AdNews and is now one of the most awarded independents in Australia.
As an avid supporter of upcoming talent, Michelle is a regular judge in various industry awards programs and mentors marketing professionals both within her own agency and beyond.
Learn more about Michelle via LinkedIn.
What’s best— cash, control or a capital partner? For agencies and startups alike, the right growth path isn’t always clear. Should you chase venture capital for rapid scale, bring in private equity for strategic expansion, sell through M&A, or stay independent and fully in control? In this session, we'll share real-world insights on making the right call for long-term success.