As VP of Business Development and Partnerships at System1, Mehra brings a unique perspective on the intersection of data-driven effectiveness and creative strategy. With a deep understanding of System1 principles and a proven track record in driving strategic growth, Mehra is passionate about exploring how brands can achieve both high impact and creative distinctiveness. Her experience includes leading high-growth sales teams and building C-suite relationships at organizations like Factor, AANA, GLG, and GlobalData, where she consistently leveraged data analytics to inform strategic decisions. Notably, her role at the AANA provided her with firsthand insights into the challenges and opportunities facing the advertising industry in balancing effectiveness with genuine creative risk. Mehra is committed to challenging the status quo and advocating for a future where brands can achieve both 5-star System1 ratings and truly memorable creative campaigns.