The Role of Brands in Building a Cohesive Australia

As political and cultural divides grow, brands and advertising play a crucial role in shaping a more cohesive Australia. This session explores how marketing, media and iconic campaigns influence national identity, global perception and social unity. Featuring exclusive new research on public sentiment toward "Brand Australia," industry leaders will discuss the challenges and opportunities in representing a diverse yet polarised nation. How can brands drive unity and what responsibility does the industry hold in shaping the country’s narrative?