CEO Droga5 Australia & New Zealand & MD, Accenture Song
Creativity was once marketing’s greatest competitive advantage. Today, it is often constrained by process, platforms, and the pursuit of predictability. As brands compete in a sea of sameness, the ability to think differently has never mattered more. This session explores how leaders can restore creativity to its rightful place at the centre of growth, protect brave ideas, and build brands that people notice, remember, and choose.
As political and cultural divides grow, brands and advertising play a crucial role in shaping a more cohesive Australia. This session explores how marketing, media and iconic campaigns influence national identity, global perception and social unity. Featuring exclusive new research on public sentiment toward "Brand Australia," industry leaders will discuss the challenges and opportunities in representing a diverse yet polarised nation. How can brands drive unity and what responsibility does the industry hold in shaping the country’s narrative?
