Global CMO, Five by Five
Matt's agency launched Fortnite and delivered 20 years of Call of Duty campaigns. They've built websites for Rihanna, sent a curry into space and received a Guinness World Record for an Arnold Schwarzenegger activation. Matt's a graduate of Melbourne Business School and an AI-agitator, experimenting with human-led creativity. These days he promotes Five by Five across the UK, US and Australia which means pitching integrated campaigns around-the-clock and a great deal of napping.
Unless you’re a white male executive in a corporate role, you may be the algorithmic victim of “proxy bias” suppressing your reach on certain platforms. Jane Evans and Matt Lawton share findings from experiments conducted with Cindy Gallop and an international cohort of women and male allies that may shock, enrage, and challenge assumptions. They unpack their reasoning as to why your posts may underperform and what you can do by joining their campaign for Fairness in the Feed, as fresh data exposes a possible bias in a system critical to careers, funding, influence, and power.
