Co-Founder & Head of Creative, AiCandy
Marcus’ ethos in today’s marketing landscape is simple: audience attention must be earned, not expected. That’s why he champions the belief that the world's most effective work always begins with an engaging, world-class idea.
Marcus has accrued a wealth of experience in building brands at large, integrated agencies such as Ogilvy, DDB, McCann and Dentsu Creative, combined with a mix of more specialised agencies in the realms of film, data, mobile, PR, commercial architecture and artificial intelligence. Along the way, his work has been recognised at every major creative and effectiveness award show in the world – including the Cannes Lions, D&AD, One Show, Clio, LIA, Spikes, the Effies and London’s IPA for Effectiveness.
Today, Marcus is focused on the fusion of human creativity and Ai production – on a mission to ensure impossible ideas once hamstrung by budgets and technical restrictions, can become possible for brands of any size.
Launching the same day as this session, Emotive and AiCandy Australia will reveal a bold new campaign tackling safe sex and how it’s communicated to Gen Z, in a way that’s anything but expected. Using AI filmmaking, absurdity and social-first storytelling, the work explores how a topic often ignored or avoided can be designed to break into culture and capture attention. More than just spectacle, it’s an example of how AI storytelling can move from scale and surprise into something more human, using entertainment to open up a more serious conversation. Join Emotive and AiCandy as they unpack how AI, craft and creativity are expanding what’s possible, building ideas designed not just to be watched, but shared and talked about
