CMO Tendertrace & Founder Best Case Scenario
Luli Adeyemo is an award-winning leader and visionary in the Australian technology sector, with over 30 years of experience driving transformative change. As the Executive Director of TechDiversity, she champions Diversity, Equity, and Inclusion (DEI), highlighting its transformative power in business strategy and innovation. Passionate about integrating the arts into STEM to embrace STEAM, Luli fosters creativity and inclusivity within the tech industry.
As the Founder and Director of Best Case Scenario, a Sydney-based integrated marketing and events agency, Luli has crafted impactful campaigns that have shaped industry narratives. Her strategic acumen was evident during her tenure at Gartner, where she expanded the Asia-Pacific conference business by 250%, launching executive programs across Australia, Singapore, India, and China.
An authentic advocate for DEI, Luli brings her lived experience as a Black, queer woman in tech leadership to the forefront. She bridges the gap between DEI advocacy and corporate strategy, providing actionable, data-driven solutions that help organisations realize the tangible benefits of diversity and inclusion.
In recognition of her significant impact, Luli was honoured as the Emerging Leader in Tech at the 2023 Women's Agenda Leadership Awards. She also serves as an elected Council Member of the Australian Information Industry Association (AIIA), contributing to shaping policies and advancing the ICT industry in Australia.
A dynamic and engaging speaker, Luli is known for her energetic and personable style. She has graced stages at high-profile events such as SXSW Sydney, the Formula 1 Australian Grand Prix Executive Breakfast, and Women in Tech Fest. Her expertise has been featured in prominent publications like Forbes, BBC News, and HR Leader.
Committed to mentoring the next generation, Luli actively empowers women and underrepresented groups in tech, encouraging them to pursue and thrive in technology careers. Her vision is to create a tech industry that not only innovates but also truly represents the diversity of society.