Founder/Executive Producer, Australian Production House
Louise (an AACTA nominee) started at Palace Films and Palace Cinemas in ’98, in Marketing, building the first cinema movie database in Australia, and working on classic Australian films like Yolngu Boy, Chopper, Lantana, etc. From 2016, Louise has written and directed for Jerry Lewis, Colin Mochrie, Brad Sherwood, and Anupam Kher. Written/directed and produced a diverse range of genres, from action, including YIP Man Legacy, a Sundance 2025–premiered crime documentary, Never Get Busted, to children's interactive series on the Oz Kids Network, including the first live talking bear animated show. Louise is also currently producing Kriv Stenders' next major feature film thriller, Screaming Peak.
The screen has always been a paradise for marketers, from destinations to placing a product, but now as traditional advertising models collapse, brands are turning into screen commissioners and even studios. Directors are more comfortable than before to work on commercial and TV and film work concurrently, fashion runways are turning into cinemas, and what is and isn't an ad is up for debate. From weaving product into narrative, to upfront financing and production, there's a lot of exciting possibilities, and we ask if brands are now bridging more than just the gap.
