Loren Bradley

Loren Bradley

Head of Entertainment & Executive Producer at FINCH

Loren Bradley is the Head of Entertainment & Executive Producer at FINCH. With over 15 years of experience, her sharp creative instincts and relentless curiosity have shaped standout global campaigns for some of the world’s most influential brands.

 

Her path to production has been anything but conventional. From starting out in the design room of a leading fashion house to working across high-pressure film sets and live television studios, Loren brings a rare blend of creative flair and operational finesse. She’s known for her ability to make the industry not only more innovative—but also more human.

 

Loren’s impact extends beyond the production floor. She has served on juries for prestigious award shows including D&AD, One Show, Spikes, Ciclope, AWARD, YDA, 1.4, and New York Festivals. Her Executive Producer credits include the Webby Award-winning Meta documentary Losing Lena, ModiBodi’s viral TikTok series I’m Dying Inside, and the prime-time original adventure series The Big Trip.

 

Driven by a belief in the power of storytelling to spark change, Loren actively champions emerging talent and underrepresented voices. She works closely with The Advertising Council Australia and NIDA, and plays a key role in the UN’s The Lion’s Share initiative—using creativity as a force for good.
Looking ahead, Loren remains focused on amplifying bold, meaningful narratives while nurturing the next generation of talent. Her vision is clear: to leave a legacy built on purpose, creativity, and world-class storytelling.

2:10 pm - 2:40 pm

Turning Branding Into Prime-Time Entertainment

Hyundai’s leap into branded entertainment with The Big Trip broke new ground, delivering better ratings than typical prime-time TV shows. But it wasn’t all smooth sailing. Hear firsthand from the creators behind this bold campaign, as they discuss the challenges, missteps, and ultimate triumphs of turning a brand into a must-watch TV experience. This session will dive deep into what went wrong before it went so right, and explore the evolving role of branded content in today’s entertainment landscape. Join the panel for an eye-opening discussion on how branded content can not only capture attention but also redefine what’s possible in advertising.