Director, Agency Partnerships, Springboards.ai
Liz leads the commercial team for Springboards across the Asia-Pacific region, bringing over 20 years of experience in the creative and tech industries. Before joining Springboards in 2024, she held senior leadership roles at some of the world’s top creative agencies in the US, UK, and Australia, and spent five years at Meta driving creative business partnerships across ANZ.
In 2023, Liz’s son was born at just 25 weeks, sparking a deeply personal journey through 110 days in NICU and 18 months of full-time parenting. She returned to the industry with a fresh perspective and purpose—committed to helping agencies evolve and embrace new technologies.
What’s best— cash, control or a capital partner? For agencies and startups alike, the right growth path isn’t always clear. Should you chase venture capital for rapid scale, bring in private equity for strategic expansion, sell through M&A, or stay independent and fully in control? In this session, we'll share real-world insights on making the right call for long-term success.