Linda Fagerlund is Chief Strategy Officer at Mediahub ANZ, where she leads strategy and planning for clients including New Balance, Lurpak and Hasbro. With a career spanning nearly two decades, Linda is an award-winning strategist known for her ability to connect the dots between creativity, media and data.  Linda’s expertise has been honed across a diverse range of agencies, from innovative independents to global networks across the full ecosystem from media, creative and publisher-side. Her strategic leadership extends beyond media to encompass branding, content and marketing communications. Linda is a passionate advocate for diversity, equity and inclusion, co-founding Smelly Lunch Stories, an initiative dedicated to increasing cultural diversity in executive leadership. Her work has been recognised with multiple awards and accolades including Campaign Asia Pacific’s 40 under 40 and B&T Women in Power lists.