Liana Dubois

Liana Dubois

CMO, Nine

Liana Dubois is responsible for Nine’s total marketing and brand strategy to further accelerate audience and revenue growth across its diverse suite of assets (including television, radio, publishing, digital).

Liana brings more than 25 years’ experience across the Australian media landscape to the role of CMO. She joined Nine in 2013 as Director of Sales – Sydney, and held the role of Director of Powered, Nine’s full-service creative team which crafts content for advertisers across its print, digital, social and TV assets. Prior to joining Nine, Liana held strategy, sponsorship and sales roles at Network 10, and marketing and promotions at Southern Cross Austereo.

3:35 pm - 4:05 pm

Why Accessibility is Your Next Competitive Advantage

Leading brands are turning accessibility from a checkbox into a core marketing strategy, unlocking massive untapped value. This dynamic panel explores how inclusive content is driving customer engagement, with lessons from landmark work such as BUPA's 2024 Paralympics campaign. Discover why brands that prioritise accessibility aren’t just doing good—they’re gaining a competitive edge. Learn the key strategies, innovations and metrics that make inclusive marketing a must-have for future success.