Laura Henshaw

Laura Henshaw

CEO and Co-Founder, Kic

Laura is the CEO, trainer and Co-Founder of Kic. Fuelled by her own experiences with restrictive eating and excessive exercise perpetuated by the modeling industry, and a passion to reverse this toxic cycle for so many others, Laura established a mission to change the relationship people have with wellness and themselves. As a certified personal trainer, Laura is also Kic’s master ‘Run’ and ‘Treadmill’ trainer.

Laura has shared her advice with some of the most globally renowned media titles, including Women’s Health UK, Elle, Marie Claire, Mamamia, Body+Soul, NZ Herald, The Age & Sydney Morning Herald. Laura is a co-host of the KICPOD, author, wellness keynote speaker and has a national grocery company stocked in supermarkets Australia wide.

2:20 pm - 2:50 pm

How We KIC Started Fandom

Join founders Steph and Laura of health and wellness app Kic and LiSTNR podcast KICPOD to hear how they went from 0 to their first 50,000 fans. They'll share the stories of success and failure along the way, detailing how a core part of their strategy has been evolving their social content into longer form content creation, through their KICPOD podcast. Moderated by industry stalwart Grant Tothill, the session will explore how the rise of the creator economy has evolved the focus of marketers to deepen customer engagement through fandom and compelling content, and why audio content is becoming far stickier for fans and consumer brands alike.
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The two KIC founders and podcast hosts Steph Claire Smith and Laura Henshaw are set to bring the house down in this keynote.