Head of Marketing, Bonds
Kedda is a brand marketing professional with 15+ years’ experience in beauty & fashion retail marketing and a passion for brave, inclusive comms. Starting out her career in digital & social, she worked on some of Australia’s most iconic brands – before taking the leap client-side to join the Bonds team. For the last 10 years, she’s been instrumental in shaping the next era of Bonds marketing and launching some of the brands most talked about campaigns.
Attention is the scarcest currency in modern marketing. Audiences are overwhelmed, platforms are crowded and reach no longer guarantees impact. This session explores how brands are earning attention through distinctive assets, creative bravery and smarter media choices.
