Creativity Needs Different Brains

Advertising thrives on fresh thinking and different perspectives, yet one of the richest sources of creativity is still overlooked: neurodiversity. In this session, neurodiversity advocate and executive producer of Poppet, Nat Taylor, shares her journey from childhood stigma of dyslexia to discovering the creative strengths that come with thinking differently. She’s joined by creative leaders bringing perspectives from ADHD, autism and raising neurodivergent kids, including Char Adorjan, whose autistic son Woody became the youngest person ever to win a D&AD at the age of eight. Accompanied by Josh Mann and Michael Skarbek, they explore how different brains tackle problems, spark ideas and challenge convention, and how neurotypical and neurodiverse brains can best collaborate. Because great creativity does not come from thinking the same way. It comes from thinking differently, together.