Jordan Taylor-Bartels

CEO of Prophet

Jordan Taylor-Bartels is the CEO of Prophet, a decision intelligence platform redefining how businesses model and predict outcomes - specifically MMM. Before launching Prophet, he cut his teeth at SpaceX and Hyperloop, working at the bleeding edge of engineering and innovation. These experiences cemented his belief that computer science and mathematics uncover factual stories - ones that remain critically underrated in marketing and organisational strategy. With a background in enterprise media, Jordan has seen firsthand how data can be weaponised for growth. At Prophet, he’s bringing the precision of aerospace engineering to business intelligence, helping companies replace gut feel with mathematical certainty.

3:20 pm - 4:05 pm

The Psychology of Purchasing: Emotional Connection Overwrites Economics

Debate Club Returns to Cairns! What drives consumer decisions — emotion or economics? In this dynamic debate, two teams go head-to-head to unpack the psychology of purchasing. One side argues that compelling creative shapes desires through storytelling and emotional connection, while the other counters that macroeconomic forces, like the price of petrol, are the real decision-makers, influencing purchasing behaviour at scale. This interactive session will challenge assumptions, spark fresh thinking and reveal what truly moves the market.