Senior Director, Content HBO Max Australia & NZ
John Beohm is HBO Max’s Senior Director of Content Planning and Scheduling for Australia and New Zealand. Prior to joining HBO Max ahead of its Australian launch in 2025, John spent four years as the Director of Content at BINGE, and has also held Content roles as SBS, Stan and BBC Worldwide.
With experience across many of Australia’s most-watched and recognisable platforms, John has a deep connection to local audiences, and an innate understanding of titles that resonate across a broad range of content pillars.
Commissioning can be driven by data or a gut feeling, but the bottom line is distribution. Marketing budgets can be sky high and get nowhere, or break through with very little. Series like Heated Rivalry show us that great content finds its own audience, and as Esther Perel said, may even provide a "corrective experience." Is it intuition, or do we need more sophisticated ways of understanding who wants what. What does the creator economy and emergence of new platforms have to teach us- and is it possible to leverage adlands marketing expertise into the screen.
