Prior to joining Uber, I spent 20+ years in strategy, digital and global leadership roles in Paris, London and Sydney.

I began my career as an Intelligence Officer for a Federal Government intelligence agency, before making the switch from spying to strategy, working with Saatchi & Saatchi, ZenithOptimedia, OMD and Mindshare.

I was also Chair of the Media Federation of Australia Awards Committee for 5 years, leading the overhaul of the Awards program and creating the MFA EX industry conference, and in 2022 received an MFA Industry Contribution award.

During my five years in Paris I headed up Strategy & Insight for ZenithOptimedia France and established Zenith International France, leading a team of 25 and managing €1Bn in billings across 50+ markets.

I’m also a published author (La Publicité à l’Heure de la Data) and have had my work recognised at various awards including the Cannes Lions, Effies, M&M Global and MFA Awards.