With a career spanning over 20+ years, much of which has been spent client-side as a senior marketer at Foxtel, SBS, NBCU and the Seven Network. Jo is an award-winning market leader with strong experience growing brands through strategic and innovative media thinking.

In 2019, Jo moved across to agency-side, to lead Rufus, Amazon’s dedicated media agency. She went on to lead Initiative Sydney, winning new business pitches including Sanitarium, Afterpay and IAG; retaining clients such as Amazon, Pernod Ricard, Goodman Fielder and Lendi; achieved No 1 and No 2 happiest agency in market (media i).

In December 2024, Jo became CEO of Initiative Australia, bringing a new era of leadership to enable the agency to grow, foster innovation and uphold its ambition to deliver exceptional client results.

Jo’s focus on her team and clients has contributed to winning - Campaign UK’s No1 Media Agency in the World; Campaign Asia-Pacific’s Best Company for Women, Adnews Employer of the Year, B&T Media Agency of the Year; B&T Women in Media Employer of the Year, MFA’s Agency of the Year and Jo was a finalist for B&T Women in Media 2022 Executive Leader.