Jess Wheeler

Jess Wheeler

Creative Director/Partner, SICKDOGWOLFMAN, Co-Founder Slather SPF

Jess is Creative Director & Partner of independent advertising & design agency, SICKDOGWOLFMAN, and Co-Founder of SLATHER SPF. Frequently tugging on the threads of culture, his work has been purchased by the Melbourne Museum and State Library for their permanent collections, printed on placards at political rallies across the US, sold as NFTs, and even used by 50 Cent to reignite his infamous beef with Ja Rule (as well as pick up a collection of global awards, if you’re into that kind of thing.)

Jess has also held the position of State Head of AWARD School, Australia’s premier course for aspiring creatives, lectured at Copy School, contributed to Russell Howcroft & Alex Wadelton's 'The Right Brain Workout', and pens popular creativity newsletter 'Death to Shit Ads'. (Although many of his school teachers would probably fall off their chair hearing any of this.)

2:25 pm - 2:55 pm

Is a Request for a 5-Star 'System1' Ad Anti-Creative?

Can brands strike a balance between effectiveness and true creative risk-taking? Or is the pursuit of high ratings and the almost 'templatable' nature of modern advertising leading to a homogenised advertising landscape? Expect a lively discussion on the intersection of creativity, effectiveness and the future of advertising.