Born and raised in Melbourne, Jen graduated from Swinburne with a double degree in Behavioural Science and Commerce. With over 12 years of experience in the FMCG sector, Jen has worked with household names such as Fonterra and McCain. She later ventured into entrepreneurship, co-founding Fenix Fitness alongside her partner.

For the past four years, Jen has stood at the helm of luxury chocolatier Koko Black, transforming the company into the uniquely Australian brand it is today through clever and cost-effective marketing. Jen’s expertise is broad and fluid, with her experience enabling her to blend corporate knowledge with start-up agility to drive brand growth and innovation in retail.