Jas comes with a German/Turkish/Aussie flavour of creative leadership at the helm of Innocean Australia. Known for delivering fearless campaign work for Innocean’s clients, but also fearless opinions on media, marketing, and its impact on popular culture. Jasmin regularly writes about the media’s responsibility to bring us forward as a society. She’s a regular Keynote speaker, occasional Gruen panelist, columnist.

Her career spans multiple continents and decades across most advertising categories.