General Manager Creative, Universal's BRING
With two decades of experience in the advertising industry around the world, James ‘Griff’ Griffiths is an accomplished and innovative marketing leader with a proven track record of delivering world-class and highly awarded creative work.
As General Manager, Creative of BRING, he co-leads the agency with a razor-sharp focus on leading a new frontier of how brands can lean into music culture to create moments that ignite with fandoms. Griff strives to always create work that works, that delivers results for clients and ultimately grows not just their business, but their fans.
He has been awarded globally for his work with brands such as Coca-Cola, FIFA, BWS, Wild Turkey, American Express & 2K Games to name but a few.
Live music in Australia is evolving, with large-scale festival cancellations – How are fan demands changing? In this session, we’ll explore insights from ‘The New Gig Economy’ study by BRING – Universal Music for Brands. We'll hear from top marketers alongside rising pop star Charley on what today’s music fans are demanding and how brands can tap into a changing live music culture. We’ll explore the fan-first experiences that matter and what’s next for live music and brand partnerships. To close out the day, Charley will treat us to a special live performance.