Founding Partner, Today the Brave
Jaimes Leggett is the founder of Today The Brave, an independent creative agency he launched just over three years ago after a career spent leading agencies across the UK and Australia. In that time, the business has quickly found its feet, partnering with brands like News Corp, University of Sydney, Wendy’s, Brown-Forman, True North, Mecca and Elanco.
Before starting Today The Brave, Jaimes held senior leadership roles at some of the industry’s most recognised names, including Group CEO of M&C Saatchi AU/NZ and Managing Director of Ogilvy in the UK.
He’s known for his ability to cut through complexity and get to the heart of a problem - bringing clarity, momentum and a bit of perspective along the way.
Celebrating the power of popular screen consumption for good. In the past century blockbusters would often have a moral message hidden in the drama. Nostalgia has re-entered the cultural conversation and in an era of permanent crisis and digital overload, audiences are gravitating towards two ends of the spectrum- the familiar retro aesthetics, reboots, and stories that echo a time when narratives felt clearer and more human, and then on the other side, horror and true crime is more popular than ever. How can the rise in catalogue- viewing both in cinemas and on screen be treated as a signal for creators today, and can filmmakers and brands combine to save the world?
