Head of Creative, Insights, Kantar Asia & Australia
Irene has 23 years of experience spread across Academia, Insights and Advertising. She combines her training as a Social Anthropologist and Semiotician with her experience as a Strategic Planner into the development and optimization of advertising messaging across media.
She has presented at different industry forums – Insights and Advertising, conducts lectures at B-schools around cultural and consumer insights and its role in crafting a strong brand narrative. Her most recent accomplishment has been her role as Juror in Creative Data Category at the Cannes Lions 2023.
How can culture supercharge creativity? This session explores the three cultural tiers—country, category, and brand—that fuel bold, high-impact creative work across markets and budgets. With creative and effective content generating 4.7x the profit, mastering this multiplier effect is essential for brand growth. Join Irene, Head of Creative for APAC at Kantar, as she blends cultural insights with powerful data. Let’s put some fun into the funnel with a one-of-a-kind creative masterclass designed to inspire, inform, and transform your approach to creativity.
Rosie Oakshott – Managing Director
0431 387 971
rosie@bandt.com.au
Erin Green – Head of Marketing
0432 993 388
erin@bandt.com.au
Nicola Fender-Fox – Senior Partnerships Manager
0414 703 780
nicola@bandt.com.au
Aakash Panjabi – Digital Marketing Manager
0405 887 543
aakash@themisfits.media
Vanessa Rolfe – Director of Client Services
vanessa@themisfits.media
Romy Bradridge – Head of Owned Events
romy@themisfits.media
Pippa Chambers – Content Director
pippa@themisfits.media
Erin Green – Head of Marketing
0432 993 388
erin@bandt.com.au
Greg Graham – Sparrow
sparrow@themisfits.media
Submission enquiries –
events@themisfits.media
