Driving Retail Media Maturity: From Inception to Impact

Retail media is rewriting the playbook and this session holds up a mirror to the buzziest part of the industry right now. It’s not just about what retailers are building, but how brands and agencies fit into the transformation. From navigating internal politics to proving value beyond impressions, we’ll unpack the real dynamics at play. Trust, timing, and cross-functional alignment are the new power moves. Expect sharp insights, honest reflections and a challenge to rethink your role in shaping this dynamic media ecosystem.