Managing Director, noisy (Bondi Lines, Melbourne Lines & Brisbane Lines)
Harry Wilson is the Managing Director of noisy, the music and culture agency from the cult nightlife brand Lines — a community of over a million young Australians with deep roots in Gen Z and Millennial music culture.
At noisy, Harry helps brands move beyond surface-level partnerships, connecting the dots between events, record labels and media to build authentic, hype-driven connections with audiences. He has led work for brands including Tinder, Kirin Hyoketsu, Canadian Club and Amex, crafting moments that audiences remember — and share.
At 29, Harry represents the next wave of marketing leaders, bringing a fan-first, culturally fluent approach to how brands can truly win in music culture.
Music shapes culture, sparks movements and builds deep emotional connections—making it a gold mine for brands. But how can brands engage authentically and earn real credibility? This panel brings together industry experts to explore the evolving brand-music dynamic. From sponsorships to storytelling, we’ll unpack why some things work, why some flop and how brands can move beyond transactional partnerships to create lasting impact.