Protecting Culture in the Age of AI

Over the past year, concern has grown around AI systems scraping First Nations cultural material without consent, in what has been described as a new wave of cultural theft. This has sharpened calls to protect Indigenous cultural and intellectual property and pushed brands to treat culture as more than content. Join Going North, an Aboriginal-owned creative agency, alongside Tourism NT, for a session that moves beyond inclusion, showing how to build campaigns that honour stories, elevate Indigenous creativity and connect authentically with communities.