Creative Partner, Hellions
One of Australia's most highly awarded creative thinkers, Elle’s iconic and innovative ideas have helped shape brands of all sizes while earning local and international accolades along the way. Campaigns include Bonds 'Boobs' 7-Eleven BYO Cup Day, TAC ‘Zero Jumper’, Spinifex Gum ‘Dream Baby Dream’, Drinkwise 'How to drink properly', Scope 'See the person' and the Myer Give Registry. She is one of the few women ever to be awarded a Gold Siren Award for radio advertising, and in 2016, 2020 and 2023 was recognised as Australian Creative of the Year at the B&T Women in Media Awards.
Adland needs a pressure valve. Somewhere between over-serious strategy decks and award-entry self-love, we forgot how to laugh at ourselves.
Inspired by the spirit of Gruen, G-RUIN is a live, unfiltered industry roast. We’ll start by tearing apart our own work, posts and pet projects before inviting brave creatives to submit theirs for public critique. Nothing is sacred. Everything is fair game.
Hosted Mum the Drag Queen herself! (aka adland creative & Friends of Rhonda founder Jules Stretch) expect sharp takes, chaos and interactive audience moments. Got something to say? Step up. Let’s ruin it properly.
