Ed Stening

Ed Stening

Chief Marketing Officer

With over 12 years of executive leadership and commercial management experience in diverse industries and international markets, I am a transformational growth leader and CMO with a digital backbone. I have a proven track record of driving profitable growth through brand strategy reinvention, people leadership, and cross-functional team collaboration, with the ability to create agile frameworks that support innovative operating models.

Currently, I am the General Manager Spirits at Lion, a leading beverage company in Australia and New Zealand, where I oversee the strategic direction and execution of the spirits portfolio. I am also a founding member and the APAC Chapter President of The CMO Club, the world's most engaged community of marketers supporting marketers. My specialties include; business transformation, marketing and brand leadership, navigating the ‘grey’, global to regional to local market expertise, profitable growth driver, large portfolio management, digital innovation, M&A, supply chain, building and growing team culture. I am focused on delivering customer value, making decisions, driving digital transformation, and fostering a culture of excellence and innovation across teams.

3:00 pm - 3:30 pm

To Pitch or Not to Pitch - Wrong Fuckin' Question!

Join a top Marketer, a leading Global Marketing Consultant and a well-known agency CEO who have been in more pitches than there have been cans drunk in Cairns as they explain why to pitch, why not to pitch, and what needs to change on both sides.