Duncan Collins

Duncan Collins

Chief Operating Officer, TMRW Music

Duncan has operated in top level music and entertainment for over 20 years, working as Managing Director at Ministry of Sound in the UK and now as COO of the TMRW Music Group in Australia – his work has covered commercial partnerships, new business startups, brand and music products and integrations, and most recently high level national concert touring in Australia and SE Asia.

TMRW Music Group represent brands such as Ministry of Sound, artists including Fisher, Pnau and Hot Dub Time Machine, and represent across over 150 acts and brands across their portfolio of activity.

3:05 pm - 3:35 pm

How Brands Can Win in Music Culture

Music shapes culture, sparks movements and builds deep emotional connections—making it a gold mine for brands. But how can brands engage authentically and earn real credibility? This panel brings together industry experts to explore the evolving brand-music dynamic. From sponsorships to storytelling, we’ll unpack why some things work, why some flop and how brands can move beyond transactional partnerships to create lasting impact.