Dr Jacki Montgomery has extensive experience in the advertising industry and has developed and managed advertising campaigns to launch brands, increase sales, generate leads, and drive donations. She has worked with a diverse range of client brands including Optus, Qantas, Uncle Ben’s, Duty Free Shoppers, BHP, Unilever, Austcare, Paralympics, and Aussie Home Loans.

Jacki holds a Master of Commerce in Marketing and a PhD. She has researched the impact of cause marketing campaigns on the well-being of participants, taught Advertising and Marketing Communications at a tertiary level for over a decade, and became a Fellow of the Higher Education Academy in 2019.

She innovated the Western Sydney University’s Advertising program to partner with renowned advertising agencies to provide industry-based assessments and internship opportunities to students.

Jacki has been awarded a Teaching Citation for Outstanding Contribution to Student Learning, the Vice-Chancellor's Award for Excellence, the Carman Award, and an Australian Award for University Teaching.