Debate Club: Your Consumers Don’t Give AF About Sustainability

Back and bolder than ever, Debate Club returns with a motion guaranteed to spark sparks. Has sustainability become brand foreplay with no real follow-through, or does it still drive desire at the checkout? In this high-voltage showdown, two sides go head-to-head over whether consumers truly buy with purpose or default to price, convenience and instant gratification, and whether the explosion of “green” products proves that consumer demand has already forced industries to evolve. Expect sharp tongues, hard data and zero safe answers in a debate that strips marketing spin back to raw behavioural truth, and confronts the rise of greenwashing and what it reveals about the commercial power of sustainability