Once upon a time we called ourselves a publisher.

A lot has happened since then. The Misfits might own two of the most respected and awarded business to business media brands in Australia, but we do far more than writing stories on the back of adverts nowadays.

Founded by David Hovenden and Dan Uglow, the Misfits are embracers of change. We aim to make sense of media disruption and guide our friends to find truly effective outcomes from their marketing budgets.

The Misfits have become a full service agency. We build websites, create games, work with brands on content, design ads, conceive digital campaigns, help with strategy, develop organisational culture, organise events for thousands of people… and that’s just the tip of the iceberg.

We’re a publisher and an advertising agency. We’re a Misfit.