Group Director Sales AU, oOh! Media
Chris Freel is Group Director of Sales AU at oOh! Media, Australia’s leading out of home company. Chris is responsible for leading the award winning sales team to create out of home experiences that drive action, engagement and results for brands, whilst inspiring our communities across Australia.
Prior to this, Chris was the CEO of UnLtd, the charity foundation of the media, marketing and advertising industry. UnLtd supports over 25 charities in the youth at risk space across Australia and New Zealand, by leveraging the power of the industry for good. Their mission is to ensure that every young person has the best opportunity in life, and under Chris’s leadership they generated almost $300Million worth of value to their charity partners, positively impacting tens of thousands of young lives.
Chris also led the launch of the Industry's first social Enterprise, Mood Tea in late 2020, creating a range of tea products that are now stocked nationwide across Australia's largest supermarket chain, Woolworths. All profits from Mood tea fund youth mental health projects.
Chris also sits on the advisory board of Advertising Week Australia and is a regular Industry Awards judge for Mediaweek, AdNews, Mumbrella & B&T, editorial contributor and speaker. He has also been a speaker and mentor for the Marketing Academy since 2018. In 2021 he won Mumbrella Industry Leader of the year in Australia.
Prior to UnLtd Chris was Commercial Director ANZ at Pandora Media where he led the team to Mumbrella Sales Team of the year in 2017. Before that he was the National Agency Sales Director at Fairfax Media and spent over 6 years in various roles at Fairfax.
Chris spent 9 years in editorial, events, marketing and sales roles in London before arriving in Australia and in his early career sold deckchairs and donkey rides on Blackpool beach as well as being a part time bingo caller. He is a sport fanatic and lives in Balmain East with his wife and two sons.
With 80% of working parents having considered leaving the media industry, this essential and thought-provoking panel will examine why the statistic matters and what can and should be done about it.